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What does the HealthForce SuperFoods® logo represent?

Regenerate Being Color Brandmark Our logo, which was based on the company’s original name, LifeForce, was originally a human with rays of “life force” coming out all around, but it quickly evolved to an image of an angel instead. It represents the embodiment of both physical health and spiritual health, vitality, radiance, compassion, and altruism. It was created by our founder to visually represent the goals of the company, and it serves as a reminder that we are not only physical beings, but also spiritual beings with a deep connection to God and the Heavenly angels (but NOT the fallen ones!); and that true health involves not only physical radiance but also spiritual radiance. We at HealthForce SuperFoods® look to our logo as a symbol of our company’s foundation and as a daily reminder of our mission to bring vitality, purpose, and integrity to the nutritional products industry.